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You've built your business with your own sales efforts.
Now. How should you leverage your success?
- Should you recruit, hire & train another sales person?
- Maybe try some direct mail or send out a few letters?
- Invest a few thousand bucks to upgrade your web site?
- Buy some ads, do some telemarketing, how 'bout fuzzy dice with your name on them?
All great ideas. But the real answer is simple. Laser focus on the right prospects
with a clear, compelling message over time... that produces results. The key to any successful, long-term
sales effort is consistency. Day after day. Week after week. Not as much fun as fuzzy dice, but it works.


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