Public Relations

Public Relations

The power of the press can be a vital marketing tool for your business.

Does your company have a story to tell? Would you like to see your company featured in a trade or consumer publication? Do you have expertise in your industry, but can't seem to get the attention of the press?

If you answered yes to any or all of these questions, contact advertiseATLANTA.com and let us help you gain publicity for you and your company. Our PR specialist will work closely with you and your target media to tell your story.

We can help by writing press releases, press kits, feature articles, and facilitate media training so you are ready to start talking to the press!

Our PR Packages Include:

Targeted Media List of the publications that reach your prospects complete with editorial contacts and upcoming features.

Customized Press Kit to include a Feature Story on your business, Executive Bios on your top staff, Story Ideas for editorial consideration, and all the other items an editor looks for when developing content.

Pitch That Story! Our PR specialist has a rolodex full of carefully nurtured relationships with Atlanta's leading editors and she works on your behalf to introduce the newsworthy aspects of your company. Plus we'll develop new relationships with the editors in your specific trade journals to make sure you get maximum coverage within your industry

Event Management. In addition to promoting your next event, we also have the skill and experience to organize and manage your special day for maximum PR value.

Media Training. If and when you find yourself in the media spotlight for whatever reason, we're available to advise and assist you in handling the pess the right way. Executive coaching is also available.

It takes some time to build relationships, anticipate story opportunities and ultimately establish your company as an innovator and expert in your field. All PR packages are provided on a monthly retainer basis with a minimum of 90 days.

We think you'll be pleasantly surprised at just how affordable and effective PR can be. Call us today to discuss PR strategies for your business.

"Why Can't I Just Pitch Articles Myself ?" is a question we hear often and it's a good question, Occasionally, busines owners do succeed in getting a "free article" during a slow news period. But if you want consistent exposure,you need a PR pro working on your behalf . Pardon our cynicism but here's why:

#1- It's All About the Benjamins: News publications exist on ad revenue. If you call up looking for publicity, they are more than happy to connect you with their advertising department. Most free articles are incentives to get you spending ad dollars. You end up with mediocre positioning, a bill for an ad you didn't need, and the newest writer on the staff.

#2- The Secret Club: Most editors are under constant pressure to keep coming up with new material. Imagine having to write a new article every day! They are able to do this because they are talented AND have built a network of competent, outside contributors that provide them with newsworthy story ideas and material. They trust these people and listen to them because they are all in the same "club". Business owners and advertising agencies are not in the club. Which is why you need a "member" working on your behalf.

Public Relations for Your Business

advertiseATLANTA.com 2255 Cumberland Parkway Suite 1660-50 Atlanta GA 30339 Phone: 770.783.2700